Programme Overview

Online BBA In Digital Marketing 

An Online BBA is one of the most popular undergraduate degree that provides a good headstart for those who wish to embark on a professional career in management.

Our Online BBA Program is a three-year degree that prepares you for entry-level roles in your chosen area of electives and takes you through the specific needs of a business. It will give you a comprehensive understanding of emerging business trends and technologies and an in-depth study of the inner workings of an organization.

We have designed the Online BBA Program to provide you with a broad overview of all essentials of business and management while providing a deep dive into the functional area of electives. The electives include Human Resource Management, Finance, Marketing, International Marketing (Accredited by CIM, UK), International Finance (Accredited by ACCA, UK), Logistics and Supply Chain Management, Banking and Finance, Aviation Management, Multimedia Management, Engineering and Project Management, Digital Marketing, Data Science and Analytics, Advertising and Branding, Business Intelligence and Analytics (Accredited by IoA, UK), Finance and Leadership (Accredited by CIMA UK), Strategy and Leadership, and many more. Along with functional and domain expertise, the Online BBA Degree will also equip you with the competencies and skills required to kickstart your career in various business and management roles.
After completing the Online BBA Degree, you can pursue higher studies like MBA or excel professionally with a plethora of job opportunities in sectors like Sales, Finance, Marketing, Banking, Education, and Retail to name a few.

he online degree programs in India are becoming increasingly popular with the revolutions in the virtual world. Digital advertisements have become one of the most sought-after trends in the 21st century. The market worth over 12000 crores maintains a unique position for digitizing the presence of both old firms and newcomers in the marketplace. BBA in Digital Marketing is one of the best undergraduate degrees online. Today, recruiters wish to zero their searches on the contenders with a thorough knowledge of digital toolkits and international trades. Most corporate giants are on the lookout for digital marketers in the year 2021. UGC Entitled online programs are a boon to every dynamic aspirant of the 21st century.

India alone is thronging with 20 lakh positions in digital advertisements. Companies prefer candidatures with sound knowledge of tools. The procedural candidatures leveraging their sales strategies and accountancy, however, shine out as the managerial players. The elective will get each of your entrepreneurial skill repainted towards a fruitful future. A unison of management curriculum and digital toolkits will bestow upon you the skillset you awaited to integrate into your career.

Elective Highlights

• Master all the important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc.
• Clinch digital marketing certifications from Google as part of the program
• Build an interactive e-portfolio for each project completed and showcase your expertise
• Learn every ''Trick of the trade'' through sessions by leveraged digital marketers.
• Build a compendium of career-oriented contents including industry reports, interview guides, resume guides, practice questions and masterclasses
• Master the analytical solutions to problems and propose actions in the real-time environment as part of the project work

Semester 1

• English
• Business Management
• Accounting for Business
• Introduction to Digital Marketing
• Business Foundations with Excel
• Quantitative Techniques for Management

Semester 2

• Marketing Management
• Organization Behavior and HRM
• Cost and Management Accounting
• Search Engine Optimization and Search Engine Marketing
• Introduction to Business Analytics
• Communicative English

Semester 3

• Managerial Economics
• Advanced Marketing Management
• Data Visualization*
• User Retention and Engagement
• Environmental Science

Semester 4

• Macroeconomics
• Financial Markets and Instruments
• Social Media Marketing
• Email and Affiliate Marketing
• Entrepreneurship

Semester 5

• Content Marketing
• Marketing Analytics
• Web, Mobile, and Social Media Analytics
• Research Methodology
• Personal and Managerial Effectiveness

Semester 6

• Operations Management
• Strategic Management
• Campaign Management
• Information Systems for Business
• Ethics and Values
• Research Project**

Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Semester 1

• English
• Business Management
• Accounting for Business
• Introduction to Digital Marketing
• Business Foundations with Excel
• Quantitative Techniques for Management

Semester 2

• Marketing Management
• Organization Behavior and HRM
• Cost and Management Accounting
• Search Engine Optimization and Search Engine Marketing
• Introduction to Business Analytics
• Communicative English

Semester 3

• Managerial Economics
• Advanced Marketing Management
• Data Visualization*
• User Retention and Engagement
• Environmental Science

Semester 4

• Macroeconomics
• Financial Markets and Instruments
• Social Media Marketing
• Email and Affiliate Marketing
• Entrepreneurship

Semester 5

• Content Marketing
• Marketing Analytics
• Web, Mobile, and Social Media Analytics
• Research Methodology
• Personal and Managerial Effectiveness

Semester 6

• Operations Management
• Strategic Management
• Campaign Management
• Information Systems for Business
• Ethics and Values
• Research Project**

Semester-wise

₹40,000 x 6 Semesters

Total Fees

₹240,000/-

Year-wise

₹80,000 x 3 Years

Total Fees

₹240,000/-