Programme Overview

Online BBA In Marketing

An Online BBA is one of the most popular undergraduate degree that provides a good headstart for those who wish to embark on a professional career in management.

Our Online BBA Program is a three-year degree that prepares you for entry-level roles in your chosen area of electives and takes you through the specific needs of a business. It will give you a comprehensive understanding of emerging business trends and technologies and an in-depth study of the inner workings of an organization.

We have designed the Online BBA Program to provide you with a broad overview of all essentials of business and management while providing a deep dive into the functional area of electives. The electives include Human Resource Management, Finance, Marketing, International Marketing (Accredited by CIM, UK), International Finance (Accredited by ACCA, UK), Logistics and Supply Chain Management, Banking and Finance, Aviation Management, Multimedia Management, Engineering and Project Management, Digital Marketing, Data Science and Analytics, Advertising and Branding, Business Intelligence and Analytics (Accredited by IoA, UK), Finance and Leadership (Accredited by CIMA UK), Strategy and Leadership, and many more. Along with functional and domain expertise, the Online BBA Degree will also equip you with the competencies and skills required to kickstart your career in various business and management roles.
After completing the Online BBA Degree, you can pursue higher studies like MBA or excel professionally with a plethora of job opportunities in sectors like Sales, Finance, Marketing, Banking, Education, and Retail to name a few.

About this Elective

For any business to make a profit, marketing is the essential channel to reach that end goal. Marketing provides and communicates value to customers, clients, suppliers and other stakeholders. It is a critical function for the commercial and reputational success of an organization. Any company big or small, product or service-oriented the marketing team plays a vital role.

Marketing is one of the most popular career choices with opportunities that are vast and varied. It is an exciting, challenging, and rewarding discipline set against a dynamic backdrop. BBA with an elective in marketing is a highly specialized degree that’s great for anyone who wants to start their career in this fast-paced discipline. The BBA marketing online degree program will cover the core marketing theory that is applicable in a real practical industry business setting.

The students will learn about marketing tools needed by an organization to compete in a dynamic marketplace like planning, directing, implementing, and monitoring an organization’s marketing efforts transforming them into efficient leaders.

Elective Highlights

• Focus on a range of marketing and business management theories and practices
• Learning, about advanced topics like Integrated MarComm, Social Media Marketing, Marketing Analytics, etc.
• Achieve proficiency with a blend of marketing and management courses
• Industry designed curriculum that delivers technical excellence and supplements professional skills
• A host of skill enhancement and ability enhancement courses in addition to core courses
• Analyze problems and propose actions in real-world situations as part of the project work

Semester 1

• English
• Business Management
• Accounting for Business
• Modern Business Environment
• Business Regulatory Framework
• Quantitative Techniques for Management

Semester 2

• Marketing Management
• Organization Behavior and HRM
• Cost and Management Accounting
• Corporate Finance
• Introduction to Business Analytics
• Communicative English

Semester 3

• Managerial Economics
• Consumer Behavior
• Sales Management
• Technology for Business
• Environmental Science

Semester 4

• Macroeconomics
• Financial Markets and Instruments
• Services Marketing
• Advertising and Sales Promotion
• Entrepreneurship

Semester 5

• Brand Management
• Retail Marketing
• Digital Marketing and E-Commerce
• Research Methodology
• Personal and Managerial Effectiveness

Semester 6

• Operations Management
• Strategic Management
• International Marketing
• Information Systems for Business
• Ethics and Values
• Research Project*

Eligibility

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

Semester 1

• English
• Business Management
• Accounting for Business
• Modern Business Environment
• Business Regulatory Framework
• Quantitative Techniques for Management

Semester 2

• Marketing Management
• Organization Behavior and HRM
• Cost and Management Accounting
• Corporate Finance
• Introduction to Business Analytics
• Communicative English

Semester 3

• Managerial Economics
• Consumer Behavior
• Sales Management
• Technology for Business
• Environmental Science

Semester 4

• Macroeconomics
• Financial Markets and Instruments
• Services Marketing
• Advertising and Sales Promotion
• Entrepreneurship

Semester 5

• Brand Management
• Retail Marketing
• Digital Marketing and E-Commerce
• Research Methodology
• Personal and Managerial Effectiveness

Semester 6

• Operations Management
• Strategic Management
• International Marketing
• Information Systems for Business
• Ethics and Values
• Research Project*

Semester-wise

₹27,500 x 6 Semesters

Total Fees

₹165,000/-

Year-wise

₹55,000 x 3 Years

Total Fees

₹165,000/-