Programme Overview

An Online MBA is a great choice for those who wish to advance their careers in business and management. This degree opens up a plethora of career opportunities, increases your earning potential, helps you gain technical and management skills, and grows your professional network.

Our Online MBA is a two-year degree program that offers foundation courses, core courses, electives, and a comprehensive master thesis intermediary, apart from an option to pursue a cross-functional and open elective. The flexibility of the program not only allows the learners to learn on weekends but also from anywhere and anytime, at their own pace and comfort. It also gives them the opportunity to learn while working.

The core courses and electives incorporate the AICTE’s model curriculum as prescribed for a full-time Online MBA Program. The program is designed to improve domain knowledge and its applications in boosting business processes and decision-making.

Our wide range of electives have been designed keeping in mind the industry’s requirements and offering them right from the second semester ensures a deeper understanding of the chosen elective. With an affordable fee structure, the Online MBA curriculum is intended to increase a learner’s business knowledge and leadership skills, thus offering a way to accelerate one’s career for corporate roles in management.

About this Elective

The digital advertising market spend is estimated to be more than Rs.12,000 Crore and is the backbone of all 21st-century companies. In this era, companies value managers who are equipped with both a holistic understanding of business and a comprehensive understanding of how digital tools and platforms can be harnessed for business success. Nearly two-thirds of companies plan to add people in digital marketing roles in the coming year, and there are an estimated 20 Lakh jobs in Digital Marketing in India alone.

Read More

Elective Highlights

• Master all the important digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, MailChimp, etc.
• Earn the top digital marketing certifications – such as those from Google and Facebook – as part of the program
• Get a shareable e-portfolio with all the projects you have completed to showcase your expertise
• Learn to crack the case and behavioral interviews
• Learn the “Tricks of the Trade” through a series of sessions delivered by practicing digital marketers who tell you how things are done on the job
• A plethora of timely, up-to-date career-specific content including industry reports, interview guides, resume guides, practice questions and masterclasses

Semester 1

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics

Semester 2

• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals
• Inbound Marketing: Content and Search Marketing
• Services Marketing and CRM

Semester 3

• Business Environment and Strategy
• Operations Management
• Growth Marketing
• Outbound Marketing: Digital Ads and Social Media Marketing
• Brand Management for E-Commerce
• Open Elective Course

Semester 4

• Web & Social Media Analytics
• Digital Product Management
• Marketing Analytics
• Integrated Marketing Strategy
• Cross-Functional Elective - Analytical Problem Solving for Business
• Master Thesis / Project

Eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

Semester 1

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics

Semester 2

• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals
• Inbound Marketing: Content and Search Marketing
• Services Marketing and CRM

Semester 3

• Business Environment and Strategy
• Operations Management
• Growth Marketing
• Outbound Marketing: Digital Ads and Social Media Marketing
• Brand Management for E-Commerce
• Open Elective Course

Semester 4

• Web & Social Media Analytics
• Digital Product Management
• Marketing Analytics
• Integrated Marketing Strategy
• Cross-Functional Elective - Analytical Problem Solving for Business
• Master Thesis / Project

Semester-wise

₹50,000 x 4 Semesters

Total Fees   ₹200,000/-

Year-wise

₹100,000  x 2 Years

Total Fees  ₹200,000/-