Domain
Online PG
Course Duration
2 Years
Start Date
2023 Jun 02
End Date
2023 Jul 02
An Online MBA is a great choice for those who wish to advance their careers in business and management. This degree opens up a plethora of career opportunities, increases your earning potential, helps you gain technical and management skills, and grows your professional network.
Our Online MBA is a two-year degree program that offers foundation courses, core courses, electives, and a comprehensive master thesis intermediary, apart from an option to pursue a cross-functional and open elective. The flexibility of the program not only allows the learners to learn on weekends but also from anywhere and anytime, at their own pace and comfort. It also gives them the opportunity to learn while working.
The core courses and electives incorporate the AICTE’s model curriculum as prescribed for a full-time Online MBA Program. The program is designed to improve domain knowledge and its applications in boosting business processes and decision-making.
Our wide range of electives have been designed keeping in mind the industry’s requirements and offering them right from the second semester ensures a deeper understanding of the chosen elective. With an affordable fee structure, the Online MBA curriculum is intended to increase a learner’s business knowledge and leadership skills, thus offering a way to accelerate one’s career for corporate roles in management.
The current millennium has unfolded new business rules, the most significant of them being that past history or experience in a given product market is no indicator of future success. Market leadership cannot be taken for granted because customer loyalty does not exist anymore. In an era of global trends defining buying decisions, the customer today has a much wider choice; a buyer does not have to adhere only to the locally available brands/services. Given the plethora of television channels, apart from internet marketing and teleshopping, this millennium’s customer wants and enjoys being wooed by marketers. Over a period, wooing and cajoling the customer will only intensify.
In the traditional selling concept, the main strategy of the company is to find customers for the product manufactured by them and “somehow” convince the customer into buying their product. The approach is through aggressive sales & sales promotion tools with a lot of emphasis on closing the sale even if it means cutting down on prices.
As a contrast to this, the Marketing concept emphasizes the importance of consumer needs & behaviour. The approach is to first understand the consumer needs & then approach him with an objective of satisfying him as the most important pursuit. The emphasis is on maximizing profits through consumer satisfaction rather than through just sales maximization. The aim of marketing is to understand the consumer and his needs so well that the product or service so developed should sell by itself. All that is required is to make customer satisfaction as an integral part of the company strategy.
In this situation, the knowledge of marketing concepts has become unbelievably valuable to the organisations to fight it out in a churning marketplace. This has resulted in a huge demand for online MBA marketing programs and the career growth of marketing professionals has been exponential in most organisations. Most CEOs and senior management executives in organisations in highly competitive markets are invariably from marketing backgrounds.
Semester 1
Semester 2
Semester 3
Semester 4
Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.
Semester 1
Semester 2
Semester 3
Semester 4
emester-wise
₹37,500 x 4 Semesters
Total Fees
₹150,000/-
Year-wise
₹75,000 x 2 Years
Total Fees
₹150,000/-
Enroll now