Programme Overview

Online MBA In Marketing And HRM 

Online MBA Degree Program

An Online MBA is a great choice for those who wish to advance their careers in business and management. This degree opens up a plethora of career opportunities, increases your earning potential, helps you gain technical and management skills, and grows your professional network.

Our Online MBA is a two-year degree program that offers foundation courses, core courses, electives, and a comprehensive master thesis intermediary, apart from an option to pursue a cross-functional and open elective. The flexibility of the program not only allows the learners to learn on weekends but also from anywhere and anytime, at their own pace and comfort. It also gives them the opportunity to learn while working.

The core courses and electives incorporate the AICTE’s model curriculum as prescribed for a full-time Online MBA Program. The program is designed to improve domain knowledge and its applications in boosting business processes and decision-making.

Our wide range of electives have been designed keeping in mind the industry’s requirements and offering them right from the second semester ensures a deeper understanding of the chosen elective. With an affordable fee structure, the Online MBA curriculum is intended to increase a learner’s business knowledge and leadership skills, thus offering a way to accelerate one’s career for corporate roles in management.

About this Elective

Traditionally both Marketing and HR have been looked upon as separate entities with the former focused on external environment and the latter in an internal setting. In today’s digital world, it’s the union of Marketing and HR that is fueling a company’s growth.

Both Marketing and HR represent a vital component to businesses everywhere. The common element in HR and Marketing stream is people. For any industry, the Marketing and HR streams work in sync and share few common objectives that are targeted toward different audiences. Marketing is responsible for the branding of the company, discovering a company’s message and communicating the same to its consumers. On the other hand, HR is accountable for employment branding; ensuring the organization is perceived properly by internal employees and external candidates. Working together, HR finds the best people to promote and build the brand, while marketing creates and delivers the brand message to employees. At the end, HR and marketing must work cohesively and use empathy to truly connect with and understand employees. This duo combination is the heart to run any organization and it seems promising for the prospective employers and job seeking graduates. This elective will help you develop the skills for a variety of Marketing and HR careers.

Elective Highlights

• Strong foundation in the principles and practices of Marketing and HR strategies
• Thorough understanding with advanced courses
• Firm grip over two important business functions to deliver better results
• Industry aligned curriculum that delivers technical excellence and supplements professional skills
• Achieve business mastery with a unique blend of Marketing, HR and Management courses
• Analyze problems and propose actions in real-world situations as part of the master thesis

Semester 1

• Principles of Economics and Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques and Analytics

Semester 2

• Entrepreneurship
• Marketing Management and Research
• Talent Acquisition and Management
• Learning and Development
• Consumer Behavior

Semester 3

• Business Environment and Strategy
• Operations Management
• Employee Reward Management
• Integrated Marketing Communications
• Marketing of Services and CRM
• Open Elective Course

Semester 4

• Strategic Human Resource Management
• Organization Development and Change Management
• Retail Marketing and Brand Management
• Digital Marketing and Data Analytics
• Cross-Functional Elective Course
• Master Thesis / Project

Eligibility

Pass in an Undergraduate (Bachelor) Program of a minimum duration of three (3) years in any stream from a UGC Recognized University, with a minimum aggregate of 50% or an equivalent letter/numerical grade. A relaxation of 5% shall be given to SC/ST candidates.

Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

Semester 1

• Principles of Economics and Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques and Analytics

Semester 2

• Entrepreneurship
• Marketing Management and Research
• Talent Acquisition and Management
• Learning and Development
• Consumer Behavior

Semester 3

• Business Environment and Strategy
• Operations Management
• Employee Reward Management
• Integrated Marketing Communications
• Marketing of Services and CRM
• Open Elective Course

Semester 4

• Strategic Human Resource Management
• Organization Development and Change Management
• Retail Marketing and Brand Management
• Digital Marketing and Data Analytics
• Cross-Functional Elective Course
• Master Thesis / Project

Semester-wise

₹42,500 x 4 Semesters

Total Fees

₹170,000/-

Year-wise

₹85,000 x 2 Years

Total Fees

₹170,000/-